Green model declarations will be held on November 1 Keralappiravi day (State formation day) in the state as a part of reaching the goal of the Malinyamuktham Navakeralam people's campaign (People's Campaign for Garbage Free New Kerala), the popular campaign organized throughout the state with the aim of a clean Kerala and a sustainable Kerala. Inaugurated by the Chief Minister on October 2, 2024 the activities of this popular campaign are being conducted under the leadership of the local self-government bodies.

On Keralappiravi day state will announce the completion of first phase of the five-phased campaign.  Selected  Towns,  Markets, Public Places,Tourism Centers, Schools, Institutions/offices, Colleges,  Neighborhoods, etc. will be declared as  green status achievers.

On 2024 November 1, 13353 institutions and offices will be declared green in Kerala. 68 tourist centres in all districts will become green tourism centres on this day. 810 towns will be declared as Haritha Sundara Towns. 6048 schools, 315 public places and 298 green colleges will be declared green status. 24713 neighbourhood groups (Ayalkoottam) reach the green status in Kerala. The campaign is scheduled from 2 October 2024 (Gandhi Jayanti) to 30 March 2025 (International Zero Waste Day). The activities to clean and beautify the towns and tourism centres of each local self-governing body are organized under the leadership of the local self-governing bodies with the cooperation of business associations, libraries, political parties, labour organizations, youth movements, various government departments and other voluntary organizations. Kerala has undertaken this six-month popular campaign with the participation of all sections of the people under the leadership of local self-government bodies in collaboration with various departments and agencies, Haritha Keralam Mission, Sanitation Mission, Kudumbashree Mission, Pollution Control Board, Kerala Solid Waste Management Project, Clean Kerala Company, Kila and Mahatma Gandhi National Rural Employment Guarantee Scheme.