Garbage-free New Kerala : People's Campaign (Malinyamuktham Navakeralam Janakiya Campaign) is a massive campaign organized with the aim of a clean Kerala and a sustainable Kerala. The planning and preparation work for the campaign is progressing rapidly. It was decided in the meetings of department heads and political parties held under the chairmanship of the Chief Minister on August 2024, that practical activities should be carried out with the participation of the people at all levels. The campaign activities will begin on October 2, 2024, Gandhi Jayanti Day, and continue on March 30, 2025, to achieve the goal of a totally garbage-free Kerala.

The various elements in the area of sanitary waste management are coordinated and planned in a timely manner from the state level to the district and local self-governing body-ward level. The campaign is implemented in such a way that all sections of the society fulfill their respective roles and the local self-government bodies, various departments and agencies perform their duties. The coordination is based on the action plan jointly prepared by Haritha Kerala Mission, Sanitation Mission, Pollution Control Board, Clean Kerala Company, Kudumbashree Mission, Kerala Solid Waste Management Project etc. The existing systems for waste management will be analyzed and any deficiencies will be identified before the camp. Information is being collected in this regard. In order to conduct the campaign, apart from the state level, the implementation committee has been formed at the district and local self-government level and the activities are being planned on a priority basis.

The public campaign will begin with an inaugural programme  dedicated to the nation by presenting the models created in waste management activities at the State, District and Local Self-Government levels. Completed model projects will be selected for this. Meetings and training programmes involving various organizations have already started for the success of the camp which will be completed in various phases in six months.